Website, booking & shop
·
2026
Burke Williams
A new digital home for California’s original urban day spa: a calm, editorial site that takes guests from choosing a treatment to booking, gifting and shopping, all in one system.
Client
Burke Williams (freelance via Bald)
Role
UI & web designer
Location
California, USA
Duration
Two months
Team
Freelance designer, working with the Bald team
Deliverables
Wireframes · website UI, desktop & mobile · secure hub & booking · treatment finder · gift cards · Shopify shop · component library
Year
2026
Status
Live at burkewilliams.com
01 · Moodboard to execution
We started with moodboards, not pages. Each direction came with a concept, key features and UI examples, then was refined through client feedback into a style tile and a homepage example: the first sketch of the site that went live.
02 · Wireframes
Before any UI, I wireframed the site end to end: the public site, locations, booking, gifting, the secure hub and the Shopify shop. Layout and content were agreed first, so the UI could focus on feel.
03 · The scale
More than 170 screens: the site, ten location pages, treatments, membership and a Shopify shop, all built from one component library, so every page feels like the same calm spa.
04 · Treatments & locations
Guests choose by how they want to feel: rest, awaken or heal. Every treatment card shows duration and member pricing, and each spa has its own page with hours and highlights.
05 · Quiz, booking & secure hub
A treatment finder quiz helps guests choose by feeling and time. Booking works end to end on mobile, and members get a secure hub to sign in, manage their membership, see appointments and keep gift cards in a wallet.
06 · Membership, gifting & shop
Membership tiers compared side by side, next to the amenities guests get. Gift cards offer three ways to give, and the H2V skincare shop on Shopify sits in the same editorial system.
Outcome
The site is live at burkewilliams.com, built from my wireframes, UI and component library, with the secure hub, booking flow and Shopify shop in the same system.
Reflection
This was the biggest site I’ve ever built: 170+ pages in two months. It really challenged my ability to scale, with huge image libraries to go through and lots of revisions. High-intensity work, and very rewarding. It tested my abilities, and I’m really proud of what came out of it.
Let’s talk