$DED airdrop
·
Social campaign
·
2024
A social language for $DED, a community token on Polkadot, and the countdown to its airdrop: loud type, one unlucky duck, and templates the team could run themselves.
Client
$DED, via Flight3
Role
Social designer
Deliverables
Airdrop countdown series · quest and partnership templates · article headers · social dressing
The announcement
The first post sets the rules: huge pink type and a duck in trouble.
The countdown
Two weeks, one week, two days, now. Same system each time, with a new mishap for the duck.
Done
The sign-off, in the same voice.
Quests
The same system for the Zealy quest: an end date, then the result.
Templates
An article header and partnership posts in three colourways, built to be edited.
Social dressing
Profile picture and banner for X, Discord and Telegram.
