WynPay
·
Brand guidelines
·
2024
A full brand guideline for WynPay, where banking and crypto sit in one place: the voice, colour, type, patterns and shapes that grow out of its wing-and-wave logo.
Client
WynPay, via Flight3
Role
Brand guideline designer
Deliverables
36-page brand guideline · logo applications · colour and gradients · patterns · graphic shapes
Kept simple, made safe
The brand line sets the tone, with shapes from the identity set inside the sentence.
One logo, eight grounds
The logo was already in place. The guidelines fix how it sits on every brand colour.
Outfit, in five weights
One rounded typeface for everything, from headlines to small print.
Gradients
Fifteen gradients mixed from the core palette, for depth without leaving the brand.
Patterns from the wave
The wave tessellates into patterns for social graphics and merch.
Shapeware
Stacked rounded squares hold captions, copy and announcements. Gradients give them depth.
In use
A sample layout, with line, shape and gradient working together.
At a glance
Logo, mascot, palette, pattern and shape on one page.
