Brand, product & AI enablement
·
2024–2026
Dixon AI
When Dixon Humphreys became Dixon AI, I built the brand, designed and built the Hub its people and clients work in, and ran weekly AI sessions where clients, and our own team, learned to use AI together.
Client
Dixon AI (formerly Dixon Humphreys)
Role
Product manager: brand, product design and AI enablement
Duration
July 2024 to February 2026, in-house
Location
Stockport, UK (remote from Cape Town)
Tools
Figma · Figma Make · Claude · Google Workspace
Deliverables
Brand identity and 27-page guideline · the Dixon AI Hub, designed and built · prompt library · AI Drop-in sessions, emailers and playbook
01
The brand
02
The Hub
03
Prompt library
04
Specs first
05
AI Drop-in
Outcome
Together with the Dixon AI team and two developers in London, we took the company through its rebrand: a full identity, a Hub that became its client portal, and weekly sessions where clients and the team learned to use AI together.
Reflection
Designing for a company in transition meant listening for what would stay true after the change, then building the tools that let people actually use it.
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