The Strategy: Before designing, I analyze the market landscape to identify industry standards and opportunities for differentiation.
The Analysis: I perform deep-dive usability audits to uncover friction points and accessibility issues within existing platforms.
The Logic: I map out the architectural skeleton of the product to ensure navigation is intuitive and every user action has a clear, logical path.
The Collaboration: UX is a team sport. I use interactive feedback systems to bridge the gap between design concepts and stakeholder expectations.
